We
have an extensive marketing plan which we will look forward to reviewing
with you. The following represents the highlights of our general plan,
bearing in mind that all homes are unique in their own way and will
require their own unique marketing.
A. Yard Signage including directional "pointer" signs
B. Multiple Listing Service (MLS) entry within 48 hours of
listing.
1. Full details of your home are entered into the MLS within 48 hours.
The MLS is a database of all the homes for sale within this entire
market and is maintained by participating real estate companies. With
MLS entry, your property will be exposed to thousands of agents and
their buyers.
2. Once entered, details of your home, photos, and virtual tours
will be accessible to all agents in the daily "hot sheet" report of
new listings.
C. Submission to Multiple Web Based Promotional Mediums and
Unique internet Sites
1. Enhanced listing Realtor.com - the #1 Real Estate website in the
country o Multiple Photos o Virtual Tour o Featured Home
2. Listing on www.remax.com - one of the highest ranked international
Real Estate websites, also RE/MAX's www.homesincolorado.com and www.RealEstateDenver.com
3. RE/MAX "Home" Teams of Colorado websites - High traffic volume,
regional websites with paid sponsorship on Google and optimum search
ranking on the major search engines o www.TheHomeTeams.com o www.HomesInColorado.com
o www.KCButlerHomes.com o www.JudyNix.com
4. REColorado.com - Offering public access to regional multiple listing
service (MLS) o Multiple Photos o Virtual Tour
D. Custom Brochures and Brochure-Box Exposure
1. Complete with exterior and interior photos, an ample supply of
brochures will e delivered to your home within 72 hours of listing.
2. A brochure box will be installed on the yard sign with data sheets
that advertise your home to "drive-by buyers."
3. Newsletters and brochures distributed through the local grocery
store.
E. Direct Mailing Campaign
1. Targeted direct mail postcards (as required).
2. Brochures will be delivered to all top agents in the area.
3. Quarterly Newsletter.
F. Open House Caravans
1. By seller's request only.
2. Promoted with signage
3. When possible, coordinated with other open houses.
G. Interactive Voice Response / Phone Systems / Internal
and External Communication
1. Interactive Voice Response (IVR) system
a. 24-hour access to automated real estate information via a buyer
800 number.
b. Buyer Hotline is notified of every inquiry.
c. Offers prospects direct connect capabilities.
d. Provides the technology to capture prospects 24 hours a day!
e. Recorded verbiage reviewed and approved by the Seller.
2. Day/night phone coverage
a. Calls are answered professionally and courteously from 8 a.m.
to 6 p.m. on weekdays by our Director of First Impressions.
b. Buyer Hotline is active 7 days a week, 24 hours a day.
c. Evening and weekend messages provide menus of options based on
the nature of each call.
d. Immediate agent notification of new messages, 24 hours a day,
7 days a week.
e. Automatic call forwarding options allow calls to "follow your
agent."
3. Internal/external communication
a. Internal communication of "new arrival."
i. Comprehensive team knowledge (reference book inclusion).
ii. Office tour schedule for agents to preview.
b. External communication of new arrival.
i. Blast communication and delivery of flyers to all area agents
via flyer delivery, e-mail, or fax.
ii. Blast e-mail to buyer-prospect database.
iii. Presentation to local Realtors® through marketing sessions
c. Home showings/show reports. Showings of your home will be scheduled
at least two hours in advance, whenever possible.
ii. We will call you after each showing when feedback is obtained.
iii. Bi-weekly showing reports will be mailed with all feedback acquired
to date.
d. Property salability reviews
i. You are invited to discuss any concerns or questions you may
have at any time during the listing.
ii. Periodically from the start of the Listing Contract, you will
be contacted to review the pricing, how to reposition your house in
the market, the advertising, and the overall marketing of your house.
iii. Updated market evaluations will be performed until your property
goes under contract.
H. Print Promotional Mediums
1. Hustler: Circulation of approximately 15,525 weekly.
2. Canyon Courier: Circulation of approximately 8,150 weekly.
3. Colorado Serenity: Circulation of approximately 24,400 monthly.
4. Homes Illustrated: Circulation of approximately 20,000 every two
weeks.
5. Denver Business Journal: Circulation of approximately 20,000 weekly
with 4,500 paid subscriptions.
6. Ecar: Circulation of approximately 25,000 every 2 months.
7. Unique Homes: Circulation of approximately 140,000 every 2 months.
8. DePont Registry: Circulation of approximately 55,000 monthly.
9. Special Print Medium: As agreed.
I. Marketing Plan/Report A bi-weekly marketing report will be mailed
to your attention that will provide a complete record of all showings
and responses along with copies of advertisements, and other helpful
information.